It's Elodie the testimonial of the new advertising campaign of Oppo Italy, “Every emotion deserves a portrait”. The singer is the protagonist of the advertising campaign dedicated to the new range of smartphones Reno 6 Series. The spot's soundtrack is the artist's new single, “Vertigine”.
Elodie for Oppo Reno6 Series: the video
The Oppo advertising campaign starring Elodie will be in rotation on Rai, Mediaset and Amazon (when the Champions League match on Wednesday will be played) for a duration of three weeks. Not only that: there will be a special campaign with maxi-billboards and DOOH in the main Italian cities, as well as obviously being present on social networks. Here is the video:
The entire advertising campaign, which has as its slogan "Every emotion deserves a portrait", is signed by the agency "Sun-Times", while the media planning is by Mindshare. Both agencies have been working for Oppo starting this year.
Isabella Lazzini, Chief Marketing Officer Oppo Italia, declared: “Elodie fits perfectly with the mood of the new Reno6 Series: young, urban, expressive and fashionable. An artist with a thousand faces and facets who was chosen by Oppo Italia for her ability to communicate and get in touch with people. Thanks to the photographic lens of the Reno6 Series range, we were able to crystallize all the emotionality and expressiveness of our testimonial in a portrait ”.
“Capturing an emotion with an image means capturing a special memory and always having it available. With the new Reno6 Series it is easy for everyone to give voice to their creativity, to freeze time and space in a photo, to make a portrait an original story ”commented Elodie.
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