After embarking on a path independent of Huawei, Honor has established itself as one of the fastest growing brands in the telephony sector and beyond. So much so that, according to sales figures published by analysts of Canalys, has become the number 1 brand in China in terms of sales. Let's find out more details.
Honor number 1 in China: outperformed the competition
According to published data, Honor is in first place during the beginning of 2022. The Chinese company has reached the 20% of market shares at home: this means above competitors such as OPPO and Apple (respectively at 18%), but also vivo and Xiaomi (respectively at 16% and 14%).
Remarkable numbers, but the figure relating to annual growth is even more surprising: Honor marks a + 205%, if we compare the Q1 2021 and 2022. Apple alone is positive (+ 17% on an annual basis), while all the other companies are falling.
In fact, the trend continues to be decreasing: compared to 2021 (when over 1 billion smartphones were sold worldwide), in the first months of 2022, sales fell by 11%. China is the area most affected by this decline, which is also physiological.
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