At the beginning of 2022, Honor's first folding screen smartphone was launched, the Magic V. The smartphone had a starting price of 9999 yuan (1400 €), but given its success the device now costs over 14000 yuan (1900 €) .
Honor Magic V is the most popular foldable in China - here's why
This makes us ask the question: of the many smartphones with folding screens, why is the Honor Magic V the most popular of the moment?
The Honor Magic V is the brand's first phone with a folding screen and has become popular thanks to the first sold out and word of mouth. However, Honor does not seem surprised by such a result. Before the release of Honor Magic V, Honor CEO Zhao Ming had already stated that Honor has defined a new series of products for folding screens and the Magic V would be the most complete in design and specifications. Zhao Ming also pointed out that the Magic V is superior to all other models with folding screens that are on the market.
First of all, compared to most folding screen smartphones, the Honor Magic V is the first to use the new generation Snapdragon 8 Gen1. While competitor devices still use the Snapdragon 888 chip.
The Honor Magic V flies in everyday use and fluidity is greater especially during gaming. The Snapdragon 8 with 4nm process has obvious advantages and leads to the highest picture quality in games like King of Glory.
In addition, the Honor Magic V is also equipped with 50MP cameras combined with computational photography and two 42MP internal and external front lenses. The camera and video capabilities are also the most powerful of the flagship foldable screens. Finally, the 4750mAh battery and 66W fast charging are among the highest in this category.
More importantly, the Honor Magic V's two screens are also among the best. The external display is a 6,45-inch large flexible OLED which supports a high refresh rate of 120Hz. The internal display is a 7,9-inch flexible OLED with a resolution of 2272 x 1984, refresh rate of 90 Hz, supports 1,07 billion colors and P3 color gamut. This makes it very good for reading books, surfing the internet and playing games.
But the advantages of Honor Magic V are not only in the configuration, in the screen. In terms of design, Honor has kept its promise of being an "all-in-one". A smartphone with a folding screen that does not compromise in all respects, making it the most used device during the day.
In addition to uncompromising hardware performance, the reason the Honor Magic V is so popular is also the software experience. The foldable screen not only brings a bigger screen, but also brings a new ecosystem of both indoor and outdoor screens. If the manufacturer does not perform targeted optimization, the experience will be very fragmented and the advantages of the internal screen will not be fully exploited.
Thanks to the Honor Magic UI 6.0 operating system and the Magic Live intelligent engine, it is possible to use functions such as anti-aging and other optimization technologies that improve the fluidity of the system. AI Intelligence offers more personalized services in scenarios such as office learning, sports, health, driving and travel.
The Magic UI 6.0 has been adapted for horizontal use with split screens for applications, multitasking management, etc. There are currently over 100 single applications that support landscape mode and over 1000 applications that support multitasking.
For example, when editing video on Honor Magic V, Ovicut and other video editing software can support multi-track audio and video editing, one-click drag and drop of original materials, adjust and split screen management of edited materials and support for 4K high definition video export.
Returning to the success of the Magic V, with its price starting at 9999 yuan, it has become an excellent choice that they are willing to spend more to have the best foldable on the market.
Ultimately, there are three words: two-wheel drive; the motto with which Honor is famous in China. The first driving wheel constantly understands what consumer trends are and has a vision of consumers' needs and pain points and uses this as a starting point to innovate; the other driving wheel is to concentrate on continuing to lead the industry with cutting-edge and forward-looking technology.
