Netflix would be considering adding a live streaming section to its platform soon, as suggested by the information released da Deadline last Friday. The streaming leader could use live content to attract new subscribers as rival platforms like Disney Plus and Prime Video grow. Let's go see all the details of the news.
Netflix is considering bringing live content to the platform. Will it shelve streaming? Unlikely. Here's what to expect in the future
The source suggests that live streams would allow Netflix to be used as voting platform for reality shows and competitions, as The Dance 100, a dance competition whose production began in April. In this way, viewers of the streaming giant could actively participate in the content.
Another application mentioned for real-time content is streaming of new comic specials. It is worth mentioning that, in April, the platform showed Netflix is a Joke: The Festival, a series of live performances with the participation of international comedians. In the future, the company may expand this service to larger events and occasions, such as music festivals and award shows.
For Netflix, one of the most talked about topics these days (besides the possibility of live streaming) is the launch of a cheapest plan that includes advertising while watching movies and series. This subscription is expected to be released in 2022. While they aren't as popular as cinema, streaming platforms are fighting for new users with bolder features. Disney Plus, for example, is already looking into the possibility of broadcasting live events among its various strategies to compete for popularity with Netflix.
Deadline hasn't revealed the date of the premiere and the titles of the alleged live content that will arrive on the platform, but it shouldn't be long before that happens, after all, the idea has already been explored by competitors like YouTube TV and Apple TV.
Through | The Verge
