A few days ago we reported the news relating to the change of look by Nubia, which today presented the new logo (which you can admire in the cover image). The interest of the news was not so much linked to the new logo deisgn, but to the possibility that on this occasion the company could have made the expected top of the range Z30 debut.
Unfortunately this did not happen, but at the same time, Nubia managed to draw attention not only with the new company logo, but with a promise made to its fans, as the company says it is ready to enter the device market smart, with particular attention to the so-called lifestyle ones.
Nubia presents the new logo with the promise of a future smart ecosystem
This means that Nubia is ready to build its own ecosystem of smart products, which could initially consist of TWS headphones, smart bands, smartwatches and why not, also home automation products such as vacuum robots etc ..
Nubia is therefore ready to focus on innovative, smart products, to be used together with smartphones which, of course, will continue to be the reference point of the company's commercial offer. With this marketing move, the roads could also open up for a globalization of the brand just as happened to rivals Xiaomi and Realme.