OnePlus has announced the merger with Oppo and from that moment everything has changed. For the moment, the changes in the company have not meant major changes for users, but Pete Lau announced something today. First of all, the head of the company said that this year we shouldn't have to wait for the OnePlus 9T. He also clarified the positioning of the different product lines and told how the proprietary firmware will change OXYGEN. Let's see it together.
OnePlus 9T will not be released, and this is official, but a new era opens for the company. Here are all the news of the near future for the brand
The merger of Oppo marks the passage of OnePlus at phase 2.0, according to Pete Lau. Has established that the experiment with the release of devices in different price categories was quite successful, so the company intends to continue to follow this product strategy. However, in the future, cheaper models will target specific markets, while premium and ultra-premium flagship smartphones will be available to users around the world.
The company confirmed by CEO's voice that it intends to continue focus on the cameras of his smartphones. In particular, OnePlus will focus on three specific areas:
- simplification of the user experience
- Improved Color Accuracy: OnePlus intends to continue working with Hasselblad in this direction
- investments in new technologies and improvement of existing ones
Finally, Pete Lau talked about the future of OxygenOS proprietary firmware. OnePlus and Oppo have joined forces to create a unified operating system for the devices of both brands. It takes the best of each firmware: the speed, fluidity and clarity of OxygenOS, as well as the stability and advanced features of ColorOS.
The head of the company constantly reads the fears of fans on the Internet about this merger. It ensures that the unified operating system will preserve the DNA of OxygenOS and everything that users love it so much for. Separately, it is indicated that for OnePlus smartphones the system will be slightly different, remaining as “clean” as possible from third-party applications and add-ons.
The next flagships of the company, whose release is scheduled for next year, will be shipped immediately with an updated version of OxygenOS pre-installed. However, the full integration between OxygenOS and ColorOS will be completed with the next major Android update in 2022.
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