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OnePlus talks about business in Europe, ecosystem and pricing in an interview

OnePlus is undoubtedly one of the most successful companies in recent years, but how is business going in Europa? We have seen how the different phone companies travel well in the Q1 period of 2021 (compared to 2020) but an exclusive interview with Android Authority reveals some background of the company. The data it communicates are three-digit, according to what has been revealed, it has no intention of blocking itself in the face of the huge competition it finds.

OnePlus is growing dramatically in Europe: business is booming and the scourge of missing chips does not worry it too much

If there is to talk about sales data, unlike Xiaomi and realme, OnePlus always remains a bit in the shadows. This contributes to the more qualitative and less cheap image formation of the brand. But in an interview with Android Authority, the brand of Pete Lau (through Tuomas Lampén) has released some numbers in reference to growth in Europe.

According to OnePlus Europe's Head of Strategy, the company has registered a sales growth of 388% in Europe during the first quarter of 2021, compared to the same period last year. THE revenues, consequently, they are increased by 286%. 65% of the overall revenue is due to the sale of flagship smartphones (such as OnePlus 8 and 9). These data, however, do not add up to those shown by Counterpoint.

In reference to the chip crisis, the company reports that it is not intimidated. Relations with processor suppliers (Qualcomm specifically) are excellent and the request from OnePlus has always been satisfied. However, it must be said that Qualcomm does not produce by itself but relies on other companies such as TSMC who are seeing a significant slowdown in production. In any case in Europe the brand is well present and has firm feet: the prospects for the future do not worry.

OnePlus ecosystem

A few days ago we talked aboutbrand ecosystem. There are currently no plans to launch an ecosystem in Europe. We talk about televisions that not even the Head of Strategy of OnePlus Europe has in his European studio. But not only these are the accessories that are missing in our country. Many ask for a gaming device like it is the new OP 9R. Tuomas states:

We are evaluating more categories and build types of this OnePlus device ecosystem. There is obviously a growing demand in many markets for these products. We just have to evaluate it and decide how or when is the right time and way to bring different products to different markets. The strategy has worked well enough for us: we test a few elements in different areas and then expand them, slowly but surely

Pricing

One thing that missing to the company is one coverage for all price ranges. However, as OnePlus says, high-end devices especially this year's are equipped with different memory configurations. This can lead many users to opt for a flagship by spending a little more. All this is true, but there are also users who do not want a very high-end device and prefer a mid-range.

This interview tells us not poco about the brand's plans in Europe. In conclusion, the ecosystem may not be a priority in our market and this also applies to low-end smartphones. If we remove the different Nord N10 and N100 which have not been very successful, perhaps the brand is right to say that it is not the case to produce lower-level smartphones. However, it must be said that the middle band e medium low it's a money pit for companies like Xiaomi. In India, in particular, the success of the entry level is assured even if the market is saturated with models.

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as of March 29, 2024 13:10
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Last updated on March 29, 2024 13:10
Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

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