It is news a few minutes ago that Pete Lau, Historical CEO of OnePlus, is switching to Oppo. Already several months ago there were rumors of his move to his "parent company" but for a while nothing was heard. Why do we say "parent company"? Because his journey started right from Oppo and only later did he break away to found his own brand. A short story to better understand the dynamics and then we dive in to see the changes due to its passage. In 1998, after graduating from college, Pete Lau actually enters the Oppo brand at the head of the marketing sector. After a series of successes he decides, in 2013, to move away from the flagship to found OnePlus. Immediately advertising itself as a niche smartphone manufacturer, only after a few years does it expand the sale of products also abroad expanding the catalog with headphones and TV.
A passage that has been rumored for a long time: Pete Lau of OnePlus switches to Oppo and returns to the origins
As we said earlier, the rumor had been around for some time but now it's official. The question that arises is: and now the brand that has to launch OnePlus 8T and 8T Pro? No change for him, as sources say Pete Lau will remain the company's CEO. A little parenthesis: Oppo, OnePlus e Realme they have all been part of the same family for some years. The passage from one trademark to another is something that, at least in part, does not directly depend on the interested party. If at the top it is decided for a change of people, so it must be done.
That said, as the smartphone market becomes saturated, there is a need for changes to the upper floors to minimize damage. This is because even if three brands like the ones mentioned above are part of the same house, they risk the same way as others harm each other.
At the beginning of the year Oppo had stated that due to the rapid development of its activities abroad, a strengthening of each strategic point. By this he meant a change of people at the top, well-capable people like Pete Lau. Recall that from poco Shen Yiren, former CEO of Oppo, has resigned as boss for health reasons. But what is Pete Lau going to do now? It has become vice-president of the group and will also handle the entire line of products of the brand.
Source | T
