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OPPO and AC Milan extend their partnership to the women's team as well

May 6, 2022

OPPO continues to expand its range of action in our country. Not only by offering its many smartphones and other products in the Italian market, but also by entering into commercial and sponsorship agreements with important realities. One of these is the Milan, of which the Chinese brand has been Official Mobile Partner since July 2021. Now, however, the two actors extend their partnership also to the women's team of the Rossoneri club. Below is the press release that appeared poco ago on the official website of the Milanese company.

OPPO and Milan more and more together: the press release

AC Milan e OPPO Italy are pleased to announce a new agreement, which provides for the extension of their partnership to the women's team of the Rossoneri Club. The two brands have been united in a winning partnership since July 2021, when the Italian branch of one of the world's leading companies in the smart device sector officially entered the Rossoneri family as Official Mobile Partner.

The new agreement therefore provides for the entry of the women's team of the Rossoneri Club into AC Milan's partnership with OPPO Italia, through the creation of the content series "Stories of Women by OPPO" which will see the players of the first team as protagonists, in which they will tell their personal story and the reasons that led them to become footballers.

With a view to inclusion and self-determination of the figure of women in society, the extension of the partnership to the women's team further represents OPPO Italia's desire to concentrate its efforts towards an important direction, that of promotingfemale empowerment, a theme to which Milan has always paid close attention, as demonstrated by its commitment to promoting gender equality which is part of the broader RespAct manifesto for social equity, equality and inclusiveness, from which all the initiatives start. of Rossoneri social responsibility.

The partnership therefore continues on the strong values of innovation, pursuit of perfection and progress that unite the two brands, recognized all over the world as excellence in their respective sectors and which have always distinguished themselves for the search for cutting-edge solutions and innovative responses to the needs of the audience.

OPPO Italia, in fact, is the spokesperson of a strong innovative momentum, capable of raising the bar of standards on the market in terms of design and technology and, on the other hand, AC Milan constantly works to design and implement pioneering ideas for the future, aiming at the continuous improvement of performance. All elements of a joint approach that OPPO Italia and AC Milan continue to pursue.

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are pleased to continue on this path with OPPO Italia, a leader in its sector with which we started a collaboration last year focused on innovation and performance. Adding the women's team to the partnership is a source of great pride for us and we are sure it will bring further value to this collaboration ”.

“The partnership with AC Milan is a project we are particularly proud of. A collaboration that proved successful right from the start, the result of the presence of a common territory between our companies that has allowed us, and continues to allow us, to give life to unique projects ", says Isabella Lazzini, Chief Marketing Officer OPPO Italy. "This year, the extension of the partnership to the women's team will bring added value to our initiatives and represents a further step forward in the path of promoting women's growth that we are undertaking".

The reconfirmation of this joint approach is part of a broader project by OPPO Italy: a project that aims to confirm the concrete support of the company both in sports and in women, carrying out initiatives capable of mirror brand equity company.