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Oppo joins the Eco Rating consortium, for a more sustainable future

OPPO joins the consortium Eco Ratings, thus confirming its commitment to sustainability, and at the same time contributing to a major initiative in Europe that establishes an environmental criterion for evaluating mobile devices.

Starting next June, Eco Rating will spread across Europe with the aim of helping consumers to identify and compare the most sustainable smartphones. This will raise the awareness of the general public on the importance of environmental protection and sustainability.

Isabella Lazzini, Chief Marketing Officer Oppo Italia, commented on the news as follows: “Long-term planning and persistence are key elements in making a significant and lasting impact in the field of sustainability. In OPPO we are sensitive to this issue and support concrete initiatives in safeguarding our planet. Looking to the future, OPPO will continue to work with industry partners to contribute more to environmental protection and create a brighter future ".

Eco Rating: how evaluation works

It was the five main European mobile operators that created Eco Rating, namely Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone. The ultimate goal of the initiative is to provide the consumer with truthful and accurate information on the environmental impact of the production, use, transport and disposal of smartphones.
 
To actively support this project, Oppo has also helped Eco Rating in development of an objective and coherent evaluation methodology, consisting of 19 different criteria. After this evaluation, Eco Rating assigns each smartphone an overall score that reaches a maximum of 100. The environmental impact of the device in question during the entire life cycle will also be indicated.

At the end of the evaluation, the smartphone will have an Eco Rating label, focused on five fundamental aspects:

  • Duration
  • Repairability
  • Recyclability
  • Climate efficiency
  • Resource efficiency
Edoardo D'Amato
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