While we wait for Google to bring the touch controls of smartwatches on the skin, the analytics company Counterpoint Research answered a question that many ask: how did 2021 go compared to this kind of products? We are not talking about wearables in general but about smartwatches. Well, according to the analysis, the market has been quite thriving and the reasons are different. Let's see them together
How did smartwatches fare in 2021? Counterpoint Research has determined that growth has been very good. Here are the reasons
The experts of the analysis firm Counterpoint Research they summarized the results of 2021 in the global smartwatch market. According to their calculations, more than 40 millions of devices of this category, which is the highest quarterly figure in history, and in general for the year, shipments were of 24% higher than in 2020.
Apple Lossless Audio CODEC (ALAC), remains the market leader, accounting for 30.1% of shipments. However, in 2020, Apple's share was higher and amounted to 32.9%. Analysts attribute the reduction in Apple's share to increased competition.
Read also: Snapdragon Wear 5100 and 5100+: here are the SoCs of the next top-of-the-range smartwatches
Also Samsung, which is in second place, has lost ground. Its market share dropped from 10.7% to 10.2%. Specifically, in the third quarter, Samsung's smartwatch shipments growth has exceeded 200% quarter on quarter. A record for her. Growth continued in the fourth quarter.
Despite ongoing US sanctions, Huawei released new high-end models and children's smartwatches in 2021, but compared to 2020 too its share has decreased. At the end of 2021 it was 7.7%, while in 2020 the Chinese manufacturer owned 10.7% of the smartwatch market.
