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ZTE reunites the three brands ZTE, Nubia and Red Magic

Yesterday, the ZTE Terminal Channel Partner Conference was held in the Chinese city of Chengdu. During the conference, ZTE announced its future strategy for China, which is to unify the three main brands of ZTE, Nubia and Red Magic.

ZTE reunites the three brands ZTE, Nubia and Red Magic

ZTE Nubia

It is reported that in 2021, ZTE's terminal business will fully return to the 2C market in China and is committed to creating a new brand image in terms of quality and youth, focusing primarily on smart products and the “1 + 2 + N ". That is to grow in the smartphone field, that of personal data and launch a wide range of ecological products, which will work with ZTE Cloud to build a complete ecosystem. The ultimate goal is to help users achieve a seamless user experience for a smart, 5G lifestyle.

At the same time, ZTE's smartphones will need to be better and closer to users, based on innovation and driven by design, to create a valuable asset that consumers will want to own.

At the corporate policy level, ZTE will seize the opportunity to move to 5G next year, to unify the three main brands of ZTE, Nubia and Red Magic. That is, ZTE will return to make decisions for all three brands.

In addition, it is reported that ZTE will invest in the construction of 5000 retail outlets, establish an offline retail system, strengthen brand communication and complete the construction of the first batch of rooms for the ZTE 5G experience.

Finally, Ni Fei, general manager of ZTE's terminal business unit, said that in 2021 ZTE will fully return to the Chinese 2C market.

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as of March 29, 2024 8:45
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Last updated on March 29, 2024 8:45

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Pierpaolo Figuccia
Pierpaolo Figuccia

Nerd, passionate about technology, photography and video maker. And of course I love Xiaomi products!

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